Web Development and Online Marketing Strategies
Effective Web Design & Development
Effective web design and development is a critical component of any small business marketing strategy. A compelling website design and content strategy will help nurture a lead from a general inquiry –transition it to a specific opportunity – and finally complete it with a current client. An effective website design will allow a visitor to navigate your site intuitively and quickly by finding information in the least number of clicks. The overall objective of web design is simple with a visitor taking a desired action and keeping that visitor in mind as they are your primary target.
What a website means for your business
For a small business, your website is the centerpiece of your marketing efforts. A well-planned website will serve as an effective credibility piece, speak to your ideal customer and generate new leads.
Many times prospects will see your website before they ever meet you. Is your current website holding a visitor’s attention? Are they finding the information they need? Is your company demonstrating thought leadership in your industry? These are all critical questions because a website can often be a lead repellent rather than a lead generator.
Reaching your full potential
Developing an effective website isn’t an easy undertaking. A well-planned website requires a team of professionals. At DYT we provide the complete package to our clients by providing an on staff Web Designer, Web Developer, and Marketing-Content Strategist to ensure each client’s website reaches its full potential. DYT Designs employs experts in all three areas to assist with each and every design process. We provide a team of professionals at the cost of a single individual which provides you with the best service at a price any small business owner can afford.
Unlike freelance creative’s that have tried to saturate the market, DYT Design places a fine line between web design and web development. Would you hire the guy who built your house do the interior design work? No way! It’s the same idea here at DYT Design. Our designers focus on the front end user interface, usability and overall look and feel. Our developers focus on the back end programming, cross-browser compatibility and quality assurance. This team works side by side like a well oiled machine to provide our clients a fully operational and functional website.
Website Usability
User Interface Design directly influences the usability of any website. Having an aesthetically pleasing site does not necessarily translate into a website that can be read, retained, and navigated efficiently. The design team focuses on building websites that streamline content and feature efficient navigation. Our content specialist will help sort out the baggage that may disinterest most of the users to your website. Our goal is to provide your prospect clients with the most content within the least amount of clicks, so your brand message gets across in a decisive and timely fashion.
Search Engine Optimization and Content Writing
What is the point of having the best looking website if no one can find it?
That is where our SEO and Content Writing specialist comes into play! Our search engine optimization and marketing techniques can take your business to the top of the search engine results with organic optimization and content writing to help search engine bots locate and feed information about your business to your prospective clients.